Aldrich Law Firm, Ltd.
Aldrich Law Firm, Ltd.

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What are deceptive trade practices in advertising?

When you are persuaded to buy a product or service, it is often because of word of mouth or the product’s reputation. Advertisement can also have a great deal to do with swaying your mind as a customer. Marketing and advertisement is a vital part of any Las Vegas company’s operations if its owners wish to reach a broad audience.

Television commercials, magazine ads, billboards and other forms of advertising must be increasingly entertaining or attractive to gain notice in today’s society. This has resulted in a large number of ads that are humorous, emotional or even ridiculous. Many of them have such outrageous claims that it’s easy to recognize them as attention-getting ploys without taking the grandiosity seriously. However, some types of advertising can lead to business disputes if they are overly or intentionally misleading.

When does a commercial cross the line from harmless entertainment to potentially ripping off or misleading consumers? According to the Federal Trade Commission, deceptive trade practices may include ads that contain information or omissions which result in a high chance of misleading the general public. For example, you may be persuaded to buy a health supplement or fitness device if the products’ advertising makes believable promises that do not actually occur. These types of false advertising are usually intentional by the manufacturer or company owner, and serve to entice a customer who may not otherwise be interested.

Companies that engage in deceptive trade practices such as false or misleading advertising may find themselves the subject of commercial litigation. This information is intended to inform you as a consumer, but should not be taken as legal advice.

John P. Aldrich
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